The Sober Curious Movement

It’s no secret that there is a growing movement of people ditching alcohol for good. In fact, the market share for non-alcoholic drinks has grown by 33% since 2017, which is a pretty big deal! A common misconception with sobriety however, is that it’s either black or white, but rather it’s a spectrum in which no two people are the same. Recent years have seen a buzz-phrase regarding sobriety gaining popularity on social media, that phrase being sober-curious. For those of you wondering what sober-curious means, an article in the Irish Times depicts it as “to wonder if you would enjoy not consuming alcohol as frequently as you do, in the same quantities as you currently do, or indeed at all”.
Armed with the textbook definition of sober-curiosity in hand, let’s take a deep dive into what sober-curosity really is.

Why Are People Sober-Curious?

If you’re on TikTok or on any social media platform, you have probably come across content that revolves around nutrition and health. Specific examples of trending nutrional/health content include hot girls walks, internal shower drinks and the 12-3-30 workout. One thing all of these trends have in common is that they revolve around the betterment of the participant whether that be their physical, mental or emotional wellbeing. Trending content like this has a knoc-kon effect on its viewers such as increased awareness of the importance of health and wellness. In fact, younger generations such as millenials and generation z have been labelled the “wellness generation”, well at least by Katie Nermoe anyway.
Teetotalism is the practice of abstaining from alcoholic drinks, a practice that has increased exponentially amongst those aged between 16-44 years since 2005. Now more than ever before people are realising and understanding the impact alcohol has on our health. Alcohol has been named as the causal factor for over 60 medical conditions such as mouth, throat, liver and breast cancer, high blood pressure and depression. Holding the knowledge that what you’re consuming is as harmful as it is enough to make anyone question the purpose of even consuming it at all. Awareness surrounding the harmful effects of drinking paired with the plethora of alcohol-free alternatives available in supermarkets and pubs in comparison to even 5 years ago, have contributed to the rise in people identifying as sober-curious.

How to Embrace the Sober-Curious Movement?

It’s all well and good being sober-curious and wondering what life would be like without or with less. It’s a completely different story to actively participate in the movement. While it may seem daunting to a newcomer, here are a few ways you can incorporate a few elements of the movement into your everyday life.

Practice Mindfulness 

Mindfulness is the state of being fully present and having moment-by-moment awareness of thoughts, feelings and touch. It’s important to note how specific actions and items make you feel. If something is making you feel bad rather than making you feel good, it’s a pretty good indication that it’s time to make a change. Mindfulness is an incredibly powerful and personal journey that when done right, is sure to make you in tune with your body. 

Alcohol-Free Alternatives 

Alcohol-free alternatives to your favourite tipple are a great way to moderate or cut down on your drinking habits. There are some great alcohol-free alternatives available, and as the market is increasingly in popularity, there are more choices now than ever before. We have a few recommendations – for beer, we’re going to be biased and say Quiet Noise BrewingShop (shocker), as Ireland’s first and only dedicated range of alcohol-free craft beers, it’s sure to pack a punch. For botanical spirits, Noki & Co. is a great addition to any mocktail! Finally, for wine, there seems to be nobody doing it better than French wine brand, Moderato

Plan, plan & plan

The saying fail to prepare, prepare to fail holds some weight. Not all experiences or events will be sober-friendly and it’s important to note that this is, unfortunately, a part of life. Planning ahead is a great way to avoid any unwanted scenarios. One can plan ahead by checking out the menu for the restaurant/bar they are attending and looking for alcohol-free alternatives, or having an alcohol-free cocktail in mind when attending a venue.

Support System

The people you surround yourself with influence your behaviours and reflect your intentions. It’s important to make sure your circle is filled with people who respect your boundaries. This doesn’t have to mean saying no to any plans where drink will be present or cutting people who consume alcohol out of your life. Rather, going out with people who won’t try to dissuade you from sobriety or push your limits. 

Regardless of whether you’re looking to reduce your alcohol intake or cut it out completely, it’s definitely an accomplishment to be proud of. We’ll raise our alcohol-free drinks to that!